Ημερομηνία: 6/9/2007 7:15:00 μμ Περιοχή: Νέα Υόρκη ΗΠΑ Από: BW
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( BW)(NY-MONSTER-WORLDWIDE)(MNST) Monster Worldwide Names Global
Agency to Enhance Advertising and Branding
Business Editors
NEW YORK--(BUSINESS WIRE)--Sept. 6, 2007--Monster Worldwide, Inc.
(NASDAQ:MNST) today announced that BBDO Worldwide has been named the
Company's global agency of record for advertising and branding.
"Monster is already one of the most recognized brands among job
seekers and employers, and one of the key elements of our strategic
plan is to invest in further strengthening the Monster brand on a
global scale," said Sal Iannuzzi, Chairman and Chief Executive
Officer. "To advance that goal, we are appointing BBDO as our global
agency of record, which will ensure a consistent approach to
advertising and promotion across all of our businesses and regions,
while revitalizing and reinvigorating the power of the Monster brand."
Highly regarded for its award-winning creative work, BBDO
Worldwide has 287 offices in 79 countries, making them the agency best
suited to provide the local expertise and sensitivity needed to
elevate Monster's brand awareness in the over 40 countries in which it
operates. The agency does work for many of the world's best known
consumer brands, including AT&T, Campbell's, Chrysler, FedEx, GE,
Johnson & Johnson, Mars Inc., Motorola, PepsiCo, Procter and Gamble
and Sony.
Mr. Iannuzzi added, "We have chosen BBDO to partner with us in
creating a consistent and powerful global brand message, while also
coordinating our advertising investments. The new agency team is
moving forward aggressively to develop our advertising and branding
initiatives for the critical job search season that will begin with
the new year.
We look forward to working closely with John Osborn, President and
CEO, BBDO New York and his creative team as we embark on an exciting
growth period for Monster."
About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST), parent company of
Monster(R), the premier global online employment solution for more
than a decade, strives to bring people together to advance their
lives. With a local presence in key markets in North America, Europe,
and Asia, Monster works for everyone by connecting employers with
quality job seekers at all levels and by providing personalized career
advice to consumers globally. Through online media sites and
services, Monster delivers vast, highly targeted
audiences to advertisers. Monster Worldwide is a member of the S&P 500
Index and the NASDAQ 100. To learn more about Monster's
industry-leading products and services, visit www.monster.com. More
information about Monster Worldwide is available at
www.monsterworldwide.com.
Special Note: Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995: Except for historical information
contained herein, the statements made in this release constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. Such forward-looking statements involve certain risks and
uncertainties, including statements regarding Monster Worldwide,
Inc.'s strategic direction, prospects and future results. Certain
factors, including factors outside of Monster Worldwide's control, may
cause actual results to differ materially from those contained in the
forward- looking statements, including economic and other conditions
in the markets in which Monster Worldwide operates, risks associated
with acquisitions, competition, seasonality and the other risks
discussed in Monster Worldwide's Form 10-K and other filings made with
the Securities and Exchange Commission.
CONTACT: Monster Worldwide, Inc.
Robert Jones, 212-351-7032
bob.jones@monsterworldwide.com
or
Kathryn Burns, 212-351-7063
kathryn.burns@monsterworldwide.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: INTERNET E-COMMERCE ADVERTISING/MARKETING HUMAN
RESOURCES PRODUCT MARKETING AGREEMENTS
SOURCE: Monster Worldwide, Inc.
Copyright Business Wire 2007
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