Ημερομηνία: 10/9/2007 8:04:00 πμ Περιοχή: Νέα Υόρκη ΗΠΑ Από: BW

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( BW)(BACARDI-LIMITED) Michael Schumacher Joins Bacardi as Global Social Responsibility Ambassador Business Editors/Beverage Writers HAMILTON, Bermuda--(BUSINESS WIRE)--Sept. 10, 2007--Bacardi Limited, the largest privately held spirits company in the world, today announced it has reached an agreement with Michael Schumacher, seven-time FIA Formula One World Champion, to become Bacardi's Global Social Responsibility Ambassador. Starting in January 2008, Schumacher will work with Bacardi and its portfolio of brands to communicate a global 'don't drink and drive' social responsibility message. "I am looking forward to working with Bacardi on this important global 'don't drink and drive' campaign. I have been involved in many road safety campaigns in my career with conviction and I feel very strongly about this initiative. Bacardi is to be commended on its commitment to bring this responsibility campaign to a global audience," said Michael Schumacher. "Michael is the most famous and successful driver in the world and we could not ask for a better ambassador. He is hugely respected for his road safety campaigns and we are confident that he will be able to communicate the 'don't drink and drive' message to a huge global audience. We look forward to sharing our plans publicly next year," said Andreas Gembler, president and chief executive of Bacardi Limited. Michael Schumacher's image will be used across a number of different media including television, print, outdoor and the Internet. The primary communication message will be one of 'don't drink and drive' together with a general responsible consumption message. The campaign will be launched in early 2008. Be responsible - please don't drink and drive! About Bacardi Limited Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 250 brands and labels, including: BACARDI rum, the world's number-one selling rum; GREY GOOSE vodka, the world leader in ultra premium vodka; DEWAR'S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the fastest-growing gin in the spirits industry; CAZADORES blue agave tequila, one of the top selling 100 percent blue agave tequilas worldwide; MARTINI & ROSSI vermouth, the world leader in vermouth; and other leading brands. CONTACT: Bacardi Limited Patricia Neal, 305 446 9050 or For Michael Schumacher Sabine Kehm, +49 170 247 5300 sabinekehm@aol.com KEYWORD: INTERNATIONAL LATIN AMERICA EUROPE INDUSTRY KEYWORD: AUTOMOTIVE SPORTS FOODS/BEVERAGES RETAIL PRODUCT MARKETING AGREEMENTS ADVISORY SOURCE: Bacardi Limited Copyright Business Wire 2007